Synergy Capital Markets

The media and entertainment industry includes a wide variety of companies. These companies provide products and services that keeps everyday consumer engaged. There are a number of segments within the industry, each of which provide a different form of entertainment to consumers around the world. These segments include (but not limited to): traditional print media, television, radio broadcasting, film entertainment, video games and advertising.

 

Perhaps most important are the manufacturers of the technology that the above segments rely on. The significance of these manufacturers cannot be underestimated when considering the industry as a whole. The most significant technological development (in recent years, at least) for the evolution of the media industry has been the rise of the internet. The technology has changed how media is consumed and furthermore created entirely new sectors and platforms for mainstream entertainment still in the early stages of development. 

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Synergy Capital Markets established a private equity capability designed to capitalize on the Firm's deep-rooted relationships in the media, communications and entertainment sectors. The group's focus is in the media, communications and entertainment sectors.

 

The media and entertainment sectors create, collect, organize and package content for business, leisure, informational or educational purposes.

 

The communications sector builds and operates wholesale or retail networks and support services for transporting information between consumers, and between media and entertainment companies and consumers.

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Fostering Growth without Diluting Equity:

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For Entertainment Industry companies at critical stages of development, debt can serve as a key financing option to foster growth, with minimal dilution of equity ownership. At Synergy Capital Markets, not only do we understand the industries of our portfolio Entertainment Industry companies, but we also understand the growth process - and occasionally the growing pains - they undergo.

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When venture debt is used appropriately, we believe entrepreneurs gain the following benefits:

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• Able to raise capital in a way that benefits the team and the business as a result of the greater flexibility offered by venture debt than traditional forms of debt financing

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• Have more time between equity rounds to build the business and achieve critical milestones, which creates potential for greater valuation

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• Retain a larger ownership stake in the company prior to an IPO or other liquidity event

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• Achieving milestones quickly in many cases also means reaching the IPO stage more rapidly

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